Sunny Orlando recently played host to the annual meeting of the Florida Public Relations Association. This gathering of the top thought leaders in our industry underscored how less is more in this constantly shifting digital landscape we now find ourselves.
From press releases written entirely in emojis to Instagram being flooded with 58,000,000 new photo uploads every day, it was predicted that we’re headed toward an impending contentpocalypse—a future where images have greater value than the written word. Considering Microsoft researchers have recently confirmed humans now have a shorter attention span than goldfish thanks to our heavy reliance on smartphones, the fast, visually dominated future seems already to be here.
Over the course of the next few days, we’ll share with you brief summaries of trends, insights and tips gathered from this meeting of the nation’s oldest association of public relations professionals. With our eight seconds to hold your attention already waning, we promise to keep it brief and focused only tactics that can enhance your communications toolbox today.
From press releases written entirely in emojis to Instagram being flooded with 58,000,000 new photo uploads every day, it was predicted that we’re headed toward an impending contentpocalypse—a future where images have greater value than the written word. Considering Microsoft researchers have recently confirmed humans now have a shorter attention span than goldfish thanks to our heavy reliance on smartphones, the fast, visually dominated future seems already to be here.
Over the course of the next few days, we’ll share with you brief summaries of trends, insights and tips gathered from this meeting of the nation’s oldest association of public relations professionals. With our eight seconds to hold your attention already waning, we promise to keep it brief and focused only tactics that can enhance your communications toolbox today.