The hot the movie to see this weekend is the Mr. Fred Rogers documentary, Won't You Be My Neighbor. For those of us who grew up watching Mr. Rogers, the movie is more than a nostalgic trip down memory lane. Mr. Rogers shaped the ethos of a generation touting kindness above all else.
The June 8, 2018 edition of The Atlantic featured an excerpt from a pamphlet two of the show's writers created as part of a good natured parody deciphering how to speak "Freddish."
More accurately, the latest Pew Research study finds an estimated two-thirds of tweets linked to popular websites are generated by automated account. If bots rule Twitter, is it still worth the effort to try and break through the noise?
Yes! Twitter has become our defacto newswire service. Did you know that less than three percent of news stories are picked up from traditional wire services these days? The good news is that Twitter still holds the attention of influencers and opinion makers vital to your brand.
So go ahead and make some noise. Just make sure you repeat yourself or in the case of Twitter, retweet yourself. According to Nonprofit Tech for Good, being heard means placing your message in the pipeline more than once. Post your tweet and retweet it a few days later. Use HootSuite or another scheduling platform to repost your content during nonbusiness hours including late evenings and weekends.
Remember, the average shelf life of a tweet is just 24 minutes. The more opportunities you create for your message to be seen, the more likely your brand will be heard.
Byline: Stephanie Dufner, M.A., Campaign Director
Politicians frequently make them. So do celebrities. Even members of the British Royal Family have been known to throw out one when speaking with audiences or members of the press (Prince Philip, I am thinking of you).
What I am speaking about: on-camera verbal blunders. They make a person look uninformed, unprepared or even worse, not qualified for an occupied or aspirational role. Who can forget Gary Johnson’s befuddled response on MSNBC’s Morning Joe about the besieged Syrian city of Aleppo. “What Is Aleppo?” the 2016 Libertarian Presidential Candidate inquired to the interviewer, Mike Barnicle. Barnicle went on to explain the city’s significance to the former New Mexico governor and thus established Johnson most likely lacked the capacity to occupy the nation’s highest political office.
Words matter. They impact our credibility. Others form impressions of us based what we write or say. Shakespeare showed us the value of words in his poems and stage productions.
This video was shot using an iPhone 6s paired with studio lighting, Rode microphones, and a high quality external lens.
Your audience is reading and turning to video more than ever before. At least one-third of all online activity is spent watching videos. Simply having a video on your landing page can increase conversion rates by 80 percent. A recent survey of CEOs found that 59 percent would rather watch a video than read.
Video is a powerful tool and only gaining traction. It's now a skill every marketer and public relations professional must master.
Madeira Public Relations recently had the pleasure to present our Digital Video 101 Workshop at the Florida Public Relations Association's annual conference in Orlando. Workshop attendees learned how to create compelling digital videos using just their cell phones paired with a few our favorite tools and accessories highlighted below:
Madeira will be joining our friends at Imagine Consulting to lead a media relations workshop at the Nonprofit Leadership Center of Tampa Bay next Friday, May 6th. As of today, registration is still available by clicking here.
Inevitably, there is never enough time, even in a jammed packed four hour workshop, to fully delve into this vast and sometimes complex topic. That is why we always like to offer a resource guide where students can continue to explore the subject matter at their own pace.
Even if you are not able to join us next week, we thought it would be helpful to share an abbreviated listing of books Madeira keeps handy on our own office bookshelf. Foremost,The Associated Press Stylebook and Briefing on Media Law is a book (now also available digitally) we reference on an almost daily basis. Others that we regularly rely upon include:
Cutlip & Center's Effective Public Relations, Glen M. Broom
The Media Training Bible, Brad Phillips
Public Relations Writing: The Essentials of Style and Format, Thomas H. Bivins
The Elements of Style, William Strunk Jr. and E.B. White
Woe is I, The Grammarphobe's Guide to Better English in Plain English, Patricia T. O'Conner
Confessions of a Public Speaker, Scott Berkun
The Power of Visual Storytelling, Ekaterina Walter and Jessica Gioglio
Primer of Public Relations Research, Don W. Stacks
What is Facebook Live?
A new feature introduced in December, Facebook Live allows you to broadcast live video using your cell phone camera. As Facebook is heavily promoting this new feature, your Facebook Live videos will be ranked higher than your other posts. Your followers will receive a pop up notification each time you start a live broadcast making this an effective tool to share breaking news and stay top of mind with your core social media constituents. Even if your followers can't join you live, they have the ability to watch a recording of your broadcast whenever it is convenient for them.
How Does Facebook Live Work?
Presently, Facebook Live is a feature that is available through your personal timeline and also can be accessed by verified organizations. Learn more about Facebook’s verification process here.
To start a live broadcast from your personal timeline:
1. Log into the Facebook using your smartphone.
2. From either you news feed or timeline, tap the icon that looks like a square with a pencil inside.
3. Tap the icon that features the outline of a person with two surrounding rings.
4. Write an enticing description for your broadcast.
5. Tap Go Live to begin your broadcast. When you want to end your broadcast, tap Finish.