It's 2019! Does your organization have a solid plan to navigate this year ahead? Madeira will be leading a workshop at the Nonprofit Leadership Center of Tampa Bay on Thursday, January 17, 2019 at 1 PM on how to craft a winning communications strategy. Register today by clicking here.
Madeira will be returning to the Nonprofit Leadership Center of Tampa Bay on February to 7, 2019 at 1 PM to offer a workshop on how nonprofits can generate publicity. Attendees will learn what has replaced the old-fashioned press release and how to dazzle assignment editors with story ideas that capture headlines and television appearances.
This high energy class will also cover basic media training skills ensuring you shine the next time you're in the media spotlight.
This class is designed for anyone who is new to marketing and communications as well as those whose job involves interacting with the news media. Earn 3 CFRE continuing education points for attending this workshop. Register today by clicking here.
If you're in the Greater Los Angeles Area, you won't want to miss this informative workshop taught by our campaign director, Stephanie Dufner on January 30, 2019 at 10 AM at the California Lutheran University - Oxnard Center.
This workshop encompasses best practice tips and tricks on generating news media coverage and working with journalists. Topics Stephanie will cover include:
The program includes specific tips, tactics and strategies to get you started or enhance your existing media relations efforts. Register today by visiting here.
This video was shot using an iPhone 6s paired with studio lighting, Rode microphones, and a high quality external lens.
Your audience is reading and turning to video more than ever before. At least one-third of all online activity is spent watching videos. Simply having a video on your landing page can increase conversion rates by 80 percent. A recent survey of CEOs found that 59 percent would rather watch a video than read.
Video is a powerful tool and only gaining traction. It's now a skill every marketer and public relations professional must master.
Madeira Public Relations recently had the pleasure to present our Digital Video 101 Workshop at the Florida Public Relations Association's annual conference in Orlando. Workshop attendees learned how to create compelling digital videos using just their cell phones paired with a few our favorite tools and accessories highlighted below:
Thank you to all who attended this morning's workshop hosted by Donate Life Florida. We hope you found the information to be helpful in your work to save lives by continuing to grow Florida's donor registry. Below are a few of the resources mentioned during today's discussion:
2017 Edelman Trust Barometer
Nobody Wants to be Wrong: Understanding the Political Divide
Don’t Think of an Elephant
Contagious: Why Things Catch On