Madeira will lead a media training workshop at the annual meeting of the National Farm to School Network in Florida next month. Participants can look forward to learning what has replaced the old-fashioned press release and how to dazzle assignment desk editors with story ideas that capture headlines and book television appearances.

Questions to always ask before an interview and how to build the perfect media contact list will also be covered in this interactive and fast-paced workshop. If your organization is looking to brighten its media spotlight, create a marketing plan or develop other critical communications skills, we'd love to work with you to build a customized workshop tailored to your unique needs and objectives.

Did you know our very own Stephanie Dufner was the social media strategist behind the Ice Bucket Challenge? She'll be sharing her insights on how the ALS Association used integrated communications in response to the flood of donations and publicity that poured in during the summer of 2014 at the Communicate Your Cause workshop on April 26, 2019, in Oxnard, California.

This half day event presented by the Gold Coast Chapter of the Public Relations Society of America and California Lutheran University's Center for Nonprofit Leadership has limited seating, so register today by clicking here.

It's 2019! Does your organization have a solid plan to navigate this year ahead? Madeira will be leading a workshop at the Nonprofit Leadership Center of Tampa Bay on Thursday, January 17, 2019 at 1 PM on how to craft a winning communications strategy. Register today by clicking here.

Madeira will be returning to the Nonprofit Leadership Center of Tampa Bay on February to 7, 2019 at 1 PM to offer a workshop on how nonprofits can generate publicity. Attendees will learn what has replaced the old-fashioned press release and how to dazzle assignment editors with story ideas that capture headlines and television appearances.

This high energy class will also cover basic media training skills ensuring you shine the next time you're in the media spotlight.

This class is designed for anyone who is new to marketing and communications as well as those whose job involves interacting with the news media. Earn 3 CFRE continuing education points for attending this workshop. Register today by clicking here.

If you're in the Greater Los Angeles Area, you won't want to miss this informative workshop taught by our campaign director, Stephanie Dufner on January 30, 2019 at 10 AM at the California Lutheran University - Oxnard Center.

This workshop encompasses best practice tips and tricks on generating news media coverage and working with journalists. Topics Stephanie will cover include:

• effectively pitching your organization
  
• news release writing and distribution
  
• telling your story in a compelling way
  
• interview preparation
  
• cultivating relationships with journalists.
  

The program includes specific tips, tactics and strategies to get you started or enhance your existing media relations efforts. Register today by visiting here.

Your audience is reading and turning to video more than ever before. At least one-third of all online activity is spent watching videos. Simply having a video on your landing page can increase conversion rates by 80 percent. A recent survey of CEOs found that 59 percent would rather watch a video than read.

Video is a powerful tool and only gaining traction. It's now a skill every marketer and public relations professional must master. 

Madeira Public Relations recently had the pleasure to present our Digital Video 101 Workshop at the Florida Public Relations Association's annual conference in Orlando. Workshop attendees learned how to create compelling digital videos using just their cell phones paired with a few our favorite tools and accessories highlighted below:

TOOLS
Microphone Options:

• https://www.amazon.com/Rode-VideoMic-Directional-Microphone-Phones/dp/B018KIJGU8/ref=sr_1_8?ie=UTF8&qid=1475688431&sr=8-8&keywords=cell+phone+microphone

T​hank you to all who attended this morning's workshop hosted by Donate Life Florida. We hope you found the information to be helpful in your work to save lives by continuing to grow Florida's donor registry. Below are a few of the resources mentioned during today's discussion:

Data/Research
2017 Edelman Trust Barometer
http://www.edelman.com/executive-summary/

Nobody Wants to be Wrong: Understanding the Political Divide
https://www.jou.ufl.edu/insidaights/nobody-wrong-political/
 
Recommended Reading
Don’t Think of an Elephant
http://amzn.to/2qmC3YV

Contagious: Why Things Catch On
http://amzn.to/2ppT57r