While consider the greater Tampa Bay Area home, we hang our hat on the fun side of the bridge! If you also call Pinellas County home, our amazing Nonprofit Leadership Center client is offering a special discount to attend their annual Leadership Conference. It's one of our favorite learning and networking events of the year, and we hope you can join us!
Byline: Stephanie Dufner, M.A., Campaign Director Politicians frequently make them. So do celebrities. Even members of the British Royal Family have been known to throw out one when speaking with audiences or members of the press (Prince Philip, I am thinking of you).
What I am speaking about: on-camera verbal blunders. They make a person look uninformed, unprepared or even worse, not qualified for an occupied or aspirational role. Who can forget Gary Johnson’s befuddled response on MSNBC’s Morning Joe about the besieged Syrian city of Aleppo. “What Is Aleppo?” the 2016 Libertarian Presidential Candidate inquired to the interviewer, Mike Barnicle. Barnicle went on to explain the city’s significance to the former New Mexico governor and thus established Johnson most likely lacked the capacity to occupy the nation’s highest political office. Words matter. They impact our credibility. Others form impressions of us based what we write or say. Shakespeare showed us the value of words in his poems and stage productions.
Having served as a Nonprofit Leadership Center trainer for many years, we're thrilled to be taking on a new role! We'll be working to increase the number of organizations that turn to NLC first for their professional development and problem-solving needs by brightening their brand spotlight. If you live in the Tampa Bay Area, chances are you might not be taking advantage of all NLC has to offer!
Florida West Ballet dancers surprise shoppers with a pop up performance at the Sundial St. Pete.
We had a blast helping the American Heart Association paint the town red for National Wear Red Day. On February 2, numerous landmarks across the Bay Area from The Dali Museum to the University of Tampa lit up red to take action against heart disease. The highlight of the day was filming a pop-up performance by the Florida West Ballet followed by a fashion show. Stepping in front of the television camera for the first time can be a nerve wracking experience if you aren't properly prepared. Madeira offers a comprehensive media training program that teaches you everything you need to know to look and sound like a pro.
CPR Services USA, Inc. client recently participated in our media program and aced their first television appearance on ABC 7 in Little Rock, which you can view here. Food insecurity impacts a startling 36,000 children living in Pinellas County, Florida. Madeira is honored to help the Pinellas Community Foundation increase support for programs like these.
Stay tuned for a major campaign announcement coming in early 2018 that will help provide nourishing meals to even more deserving families! Trends in Public Relations: Creating a Buzz in 2018
January 18, 2018 from 1-4 PM Register: https://nlctb.org/events/trends-in-public-relations-creating-a-buzz-in-2018/ Earn 3 CFRE Continuing Education Points Developing a Winning Narrative for Give Day Tampa Bay April 12, 2018 from 2-4 PM Register: nlctb.org/events/developing-a-winning-narrative-for-gdtb/ Crafting an Effective Marketing and Communication Strategy May 24, 2018 from 8:30 AM - 12:30 PM Register: https://nlctb.org/events/crafting-an-effective-marketing-and-communications-strategy/ Earn 4 CFRE Continuing Education Points Digital Video 101: Shooting Professional Quality Video with Your Smartphone June 7, 2018 from 12:30 AM - 4:30 PM Register: https://nlctb.org/events/digital-video-101-shooting-professional-quality-video-with-your-smartphone/ Earn 4 CFRE Continuing Education Points A special thank you to Mary Shedden of WUSF for sharing this excellent tutorial!
This video was shot using an iPhone 6s paired with studio lighting, Rode microphones, and a high quality external lens. Your audience is reading and turning to video more than ever before. At least one-third of all online activity is spent watching videos. Simply having a video on your landing page can increase conversion rates by 80 percent. A recent survey of CEOs found that 59 percent would rather watch a video than read.
Video is a powerful tool and only gaining traction. It's now a skill every marketer and public relations professional must master. Madeira Public Relations recently had the pleasure to present our Digital Video 101 Workshop at the Florida Public Relations Association's annual conference in Orlando. Workshop attendees learned how to create compelling digital videos using just their cell phones paired with a few our favorite tools and accessories highlighted below: TOOLS Microphone Options: Too much salt in your diet can increase your blood pressure and increase the risk of heart attacks and strokes. That's why the American Heart Association wants Bay Area residents to avoid sneaky salt in their diets by enjoying more healthy home cooked meals.
With the help of Tampa General Hospital nutritionist, Alexandra Vermillion, ABC Action News Morning Blend viewers learned how to check labels for hidden salt and create their own delicious marinades perfect for heart-friendly summertime grilling. You can view the information packed segment here: http://www.abcactionnews.com/morning-blend/avoiding-sneaky-salt A communications plan developed for the State of California earned Madeira an APEX Award for Publication Excellence in the category of Campaigns, Programs & Plans - Public Service. Of the 1,361 entries submitted, only 543 received Awards of Excellence in this prestigious annual awards competition spanning 100 individual categories. The panel of judges included John De Lellis, Concepts Editor and Publisher, Ken Turtoro, noted publishing and marketing executive, circulation consultant and senior APEX judge, Christine Turner, Contributing Editor to the Writing That Works Archives and Bill Londino, Consulting Editor of Writer's Web Watch. It's hard to believe 36,000 Pinellas County children live each day with food insecurity! The summer months are often the most challenging time for children who rely upon their school lunch program as their primary meal source.
Our Pinellas Community Foundation client is working to end childhood hunger in Pinellas and is leading a summer food drive in partnership with Regions Bank benefiting the Florida Dream Center and UMCM Suncoast. Nonperishable food items can be delivered to any Regions Bank location in Pinellas County. You can also show your support by texting ihelped to 41-444. The Pinellas Community Foundation will match the first $20,000 donated. Madeira secured three live broadcasts and an 16 additional taped segments on Bay News 9 highlighting the food drive. Local ABC Action News (WFTS) and the Tampa Bay Wire also featured news of the food drive on their websites. An outdoor advertising campaign combined with generous support from WUSF are also being leveraged to increase support for the Pinellas Community Foundation's Childhood Hunger Relief Fund and Campaign. Thank you to all who attended this morning's workshop hosted by Donate Life Florida. We hope you found the information to be helpful in your work to save lives by continuing to grow Florida's donor registry. Below are a few of the resources mentioned during today's discussion:
Data/Research 2017 Edelman Trust Barometer http://www.edelman.com/executive-summary/ Nobody Wants to be Wrong: Understanding the Political Divide https://www.jou.ufl.edu/insidaights/nobody-wrong-political/ Recommended Reading Don’t Think of an Elephant http://amzn.to/2qmC3YV Contagious: Why Things Catch On http://amzn.to/2ppT57r Hermes Creative Awards Honors Madeira for State of California Strategic Communications PLan4/13/2017
Madeira is honored to win its third Hermes Creative Award for a strategic communication plan developed on behalf of the state of California Department of Public Health. The plan provides a researched based roadmap to increase visibility and participation in the state's nationally recognized asthma management programs.
Madeira Public Relations has had the distinct pleasure of working with the Pinellas Community Foundation as it it embarks on an ambitious rebranding campaign. Efforts encompass the upcoming launch of a refreshed website and a host of other media and marketing initiatives including a digital storyteller campaign featuring interviews and testimonies by the foundation's 80 grant recipients.
Madeira was pleased to return to the Nonprofit Leadership Center of Tampa Bay to host another series of workshops for Tampa Bay Area nonprofit executives. Workshops offered included Digital Video 101 and Building Your Strategic Communications Plan.
Workshop attendees included WUSF, Metropolitan Ministries, Tampa Bay Watch, Ironman Foundation and numerous other respected local charities. If you are interested in having Madeira host a professional development workshop for your organization, please click here to learn more! Madeira Helps American Lung Association Promote the Importance of Lung Cancer Tumor Testing2/15/2017
The National Office of the American Lung Association has tapped Madeira Public Relations to lead a digital advertising campaign promoting the importance of lung cancer tumor testing. The campaign will encourage lung cancer patients to have more meaningful conversations with their doctors to ensure their treatment plan best addresses their specific tumor type.
American heart Association Hires madeira to Support Florida Advocacy and Communications Campaigns1/16/2017
Madeira Public Relations will serve as the Florida state media advocacy lead for the American Heart Association's advocacy endeavors in Tallahassee this legislative session while also providing ongoing strategic communications support. Madeira will focus on five public health focused policy initiatives this session including efforts to increase healthy food access for the 2 million Floridians now living in food deserts.
The holidays are the perfect time to remind our valued clients and colleagues how much we appreciate your business and support. Warmest wishes for a happy holiday season and a delightful New Year!
Video Source: CNET Famed photographer Chase Jarvis famously said, "The best camera is the one you have with you." These days, our smartphones are often what's handy when opportunity strikes. The problem is the sound quality is horrendous at best. Your smartphone's microphone is designed for supporting phone calls but provides consisently poor audio quality when shooting video.
We're huge fans of Rode brand microphones, which can be purchased on Amazon for under $100 and will dramatically enhance the quality of every video you shoot. Stay tuned for more tips or schedule a private tutorial to learn more about building a digital brand video libary connects that you to your target audience. Esther the Wonder Pig is a 650-pound force that has captured the hearts of fans from across the globe thanks to her dads' savvy use of video storytelling all shot with their smartphone.
Esther and her friends at the Happily Ever After Esther Farm Sanctuary have amassed an impressive following of more than 800,000 Facebook followers and nearly 300,000 Instagram fans. Daily videos, photos, and frequent fireside chats held via Facebook Live provide donors and fans alike a near constant window into the life of this precocious pig. Esther's growing celebrity has meant pig business...err we meant BIG business for the farm! Thanks to an ever-expanding global network of digital donors, the sanctuary continues to add to the number of rescued horses, goats, sheep, cows, chickens, rabbits and of course, pigs who are fortunate enough to enjoy the safe haven of sanctuary life. Shoot Professional Quality Video with Your Smartphone. Learn how to capture better quality sound, replicate studio lighting techniques, and develop effective story planning strategies to position your digital videos to attract new donors and customers while expanding your social media network. Get started today by registering for one of our workshops listed below or schedule a private two-hour tutorial. December 8th - Florida Public Relations Association or call 941.365.2135 x305 to register. February 2nd - Nonprofit Leadership Center of Tampa Bay or call 813.287.8779 to register. Video courtesy of Caregiver Media. Today's Caregiver magazine has called on Madeira to spread the word regarding its Fearless Caregiver Conference coming to Tampa on Thursday, November 17th at Egypt Shriners from 11 a.m. to 3 p.m.
If you know someone who is caring for a sick or aging relative or possibly a child with special needs, this conference is designed to help family caregivers cope and learn about support resources available here in our community. Free tickets for the conference and luncheon are available here: http://bit.ly/2eiRtID Heather Grzelka, APR, principal and founder of Madeira PR has been appointed to the Florida Public Relations Association State Executive Committee. Grzelka will serve as the organization's Vice President of Research and Planning for the 2016-2017 board year. She will be responsible for leading statewide research initiatives strengthening the nation's oldest professional public relations association’s influence and impact on cultivating outstanding accredited practitioners. Grzelka is also the immediate past president of the Florida Public Relations Association Tampa Bay Chapter where she was recently recognized with the prestigious state President's Award for Chapter Administration. Grzelka continues to serve on the chapter’s board of directors and is a passionate advocate for developing opportunities to help young PR professionals succeed in their careers. Madeira PR recently completed development on a strategic marketing and communications plan for the California Department of Public Health. The plan reflects months of target market research designed to increase the impact and demand for the state's asthma intervention resources for school and health professionals. The ability to control asthma symptoms has proven to reduce emergency room utilization rates and improve academic performance. California now has a clear delivery structure and system to track and measure progress toward meeting its goal of reducing the burden of asthma on its more than 3 million residents living with this serious and in rare cases fatal lung disease. Madeira has also developed similar asthma intervention communication strategies and tactics for the national office of the American Lung Association. |
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