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Be like FrEd

6/15/2018

 
The hot the movie to see this weekend is the Mr. Fred Rogers documentary, Won't You Be My Neighbor. For those of us who grew up watching Mr. Rogers, the movie is more than a nostalgic trip down memory lane. Mr. Rogers shaped the ethos of a generation touting kindness above all else.

The June 8, 2018 edition of The Atlantic featured an excerpt from a pamphlet two of the show's writers created as part of a good natured parody deciphering how to speak "Freddish."
While created as a bit of good natured office humor, speaking Freddish has its merits in the adult world particularly when crafting messages for the wider public. The key take aways being keep it simple, avoid unnecessary misunderstandings and always consider your audience.

Below are the nine rules show writers Arthur Greenwald and Barry Head created to explain how to communicate more like America's favorite neighbor:

“State the idea you wish to express as clearly as possible, and in terms preschoolers can understand.” Example: It is dangerous to play in the street. ​​​​​​

“Rephrase in a positive manner,” as in It is good to play where it is safe.

“Rephrase the idea, bearing in mind that preschoolers cannot yet make subtle distinctions and need to be redirected to authorities they trust.” As in, “Ask your parents where it is safe to play.”

“Rephrase your idea to eliminate all elements that could be considered prescriptive, directive, or instructive.” In the example, that’d mean getting rid of “ask”: Your parents will tell you where it is safe to play.

“Rephrase any element that suggests certainty.” That’d be “will”: Your parents can tell you where it is safe to play.

“Rephrase your idea to eliminate any element that may not apply to all children.” Not all children know their parents, so: Your favorite grown-ups can tell you where it is safe to play.

“Add a simple motivational idea that gives preschoolers a reason to follow your advice.” Perhaps: Your favorite grown-ups can tell you where it is safe to play. It is good to listen to them.

“Rephrase your new statement, repeating the first step.” “Good” represents a value judgment, so: Your favorite grown-ups can tell you where it is safe to play. It is important to try to listen to them.

“Rephrase your idea a final time, relating it to some phase of development a preschooler can understand.” Maybe: Your favorite grown-ups can tell you where it is safe to play. It is important to try to listen to them, and listening is an important part of growing.

Need assistance getting your message out to the masses? We're fluent in Freddish and here to help!

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