If you’re more concerned about what you say on social media than what your followers are seeing, you might need to shift your priorities. The emphasis on sharing photos and video has well surpassed the demand for written content on popular social media sites like Facebook and Twitter.
It’s also no wonder that the image-focused Vine and Snapchat are among the most favored social media platforms for Millennials. Pinterest attracts 1,090 visitors a minute who stay engaged on the site for an average of 15.8 minutes.
The bottom line is this: demand for the written word is waning. In order to make the most of your social platforms, it’s time to invest in generating the kind of content your audience now wants and expects.
That doesn’t mean you have to spend a ton of money producing expensive videos or hiring a photographer. Your smartphone is your friend. The pictures and videos you can shoot on your own are more than sufficient. These days, authenticity trumps slick, overproduced creative.
Where to Begin?
Invite your colleagues to begin documenting life at the office. Select and post images that best reflect your organization’s culture and unique personality.
Keep in mind that images that invoke a sense of emotion, whether that is humor or empathy, tend to attract the most attention. Once people are attracted to your image, they are more likely to read and share your message, tweet or post.
It’s also okay to sprinkle in stock photography here and there to emphasize your message when original photographs are not readily available. Here are some of our favorite free and low cost purveyors of striking stock images: Set Measurable Goals
While increasing the volume of visual content you share on your social media platforms is considered a best practice tactic, sharing photos and video without purpose is a waste of time and valuable resources. It’s important to set goals. Identify the return on investment (ROI) you ultimately want your efforts to yield.
Are you looking to drive more traffic to your website, build brand awareness or generate support for a cause or campaign? Ensuring everyone on your team understands your mission objectives will help guide you in selecting the right visual content to achieve your end goals.
It’s also no wonder that the image-focused Vine and Snapchat are among the most favored social media platforms for Millennials. Pinterest attracts 1,090 visitors a minute who stay engaged on the site for an average of 15.8 minutes.
The bottom line is this: demand for the written word is waning. In order to make the most of your social platforms, it’s time to invest in generating the kind of content your audience now wants and expects.
That doesn’t mean you have to spend a ton of money producing expensive videos or hiring a photographer. Your smartphone is your friend. The pictures and videos you can shoot on your own are more than sufficient. These days, authenticity trumps slick, overproduced creative.
Where to Begin?
Invite your colleagues to begin documenting life at the office. Select and post images that best reflect your organization’s culture and unique personality.
Keep in mind that images that invoke a sense of emotion, whether that is humor or empathy, tend to attract the most attention. Once people are attracted to your image, they are more likely to read and share your message, tweet or post.
It’s also okay to sprinkle in stock photography here and there to emphasize your message when original photographs are not readily available. Here are some of our favorite free and low cost purveyors of striking stock images: Set Measurable Goals
While increasing the volume of visual content you share on your social media platforms is considered a best practice tactic, sharing photos and video without purpose is a waste of time and valuable resources. It’s important to set goals. Identify the return on investment (ROI) you ultimately want your efforts to yield.
Are you looking to drive more traffic to your website, build brand awareness or generate support for a cause or campaign? Ensuring everyone on your team understands your mission objectives will help guide you in selecting the right visual content to achieve your end goals.