Our Campaign Director Stephanie Dufner will be leading an AMAfeed this week covering copywriting, collaboration and creativity. Go ahead! Ask her anything! Discover how writing for business can and should be a pleasure!
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The hot the movie to see this weekend is the Mr. Fred Rogers documentary, Won't You Be My Neighbor. For those of us who grew up watching Mr. Rogers, the movie is more than a nostalgic trip down memory lane. Mr. Rogers shaped the ethos of a generation touting kindness above all else.
The June 8, 2018 edition of The Atlantic featured an excerpt from a pamphlet two of the show's writers created as part of a good natured parody deciphering how to speak "Freddish."  More accurately, the latest Pew Research study finds an estimated two-thirds of tweets linked to popular websites are generated by automated account. If bots rule Twitter, is it still worth the effort to try and break through the noise?
Yes! Twitter has become our defacto newswire service. Did you know that less than three percent of news stories are picked up from traditional wire services these days? The good news is that Twitter still holds the attention of influencers and opinion makers vital to your brand. So go ahead and make some noise. Just make sure you repeat yourself or in the case of Twitter, retweet yourself. According to Nonprofit Tech for Good, being heard means placing your message in the pipeline more than once. Post your tweet and retweet it a few days later. Use HootSuite or another scheduling platform to repost your content during nonbusiness hours including late evenings and weekends. Remember, the average shelf life of a tweet is just 24 minutes. The more opportunities you create for your message to be seen, the more likely your brand will be heard. It's one of our favorite days of the year--Give Day Tampa Bay! We're pleased to be supporting our friends at Suncoast Organized Animal Relief (SOAR) as a match sponsor. SOAR is nearing its goal of opening a pet food bank in Pinellas County, Florida but needs your help to get there! Please give generously between now and May 1 by visiting here to ensure every needy pet has a full bowl.
Pets are important members of nearly half of all American families. Madeira Public Relations is proud to be guiding media and grassroots advocacy efforts to ensure the Fairness to Pet Owners Act is signed into law.
After spending time on Capitol Hill last week meeting with members of the Energy and Commerce Committee, we were assured by the positive feedback we received on this important consumer protection measure that will greatly reduce the number of pets re-homed for medical reasons. Consider joining us by speaking up for the health of our companion animals. Visit APAW.org to take action today!  While consider the greater Tampa Bay Area home, we hang our hat on the fun side of the bridge! If you also call Pinellas County home, our amazing Nonprofit Leadership Center client is offering a special discount to attend their annual Leadership Conference. It's one of our favorite learning and networking events of the year, and we hope you can join us!
Byline: Stephanie Dufner, M.A., Campaign Director Politicians frequently make them. So do celebrities. Even members of the British Royal Family have been known to throw out one when speaking with audiences or members of the press (Prince Philip, I am thinking of you).
What I am speaking about: on-camera verbal blunders. They make a person look uninformed, unprepared or even worse, not qualified for an occupied or aspirational role. Who can forget Gary Johnson’s befuddled response on MSNBC’s Morning Joe about the besieged Syrian city of Aleppo. “What Is Aleppo?” the 2016 Libertarian Presidential Candidate inquired to the interviewer, Mike Barnicle. Barnicle went on to explain the city’s significance to the former New Mexico governor and thus established Johnson most likely lacked the capacity to occupy the nation’s highest political office. Words matter. They impact our credibility. Others form impressions of us based what we write or say. Shakespeare showed us the value of words in his poems and stage productions.
Having served as a Nonprofit Leadership Center trainer for many years, we're thrilled to be taking on a new role! We'll be working to increase the number of organizations that turn to NLC first for their professional development and problem-solving needs by brightening their brand spotlight. If you live in the Tampa Bay Area, chances are you might not be taking advantage of all NLC has to offer!
 Florida West Ballet dancers surprise shoppers with a pop up performance at the Sundial St. Pete.
We had a blast helping the American Heart Association paint the town red for National Wear Red Day. On February 2, numerous landmarks across the Bay Area from The Dali Museum to the University of Tampa lit up red to take action against heart disease. The highlight of the day was filming a pop-up performance by the Florida West Ballet followed by a fashion show.  Stepping in front of the television camera for the first time can be a nerve wracking experience if you aren't properly prepared. Madeira offers a comprehensive media training program that teaches you everything you need to know to look and sound like a pro.
CPR Services USA, Inc. client recently participated in our media program and aced their first television appearance on ABC 7 in Little Rock, which you can view here. Food insecurity impacts a startling 36,000 children living in Pinellas County, Florida. Madeira is honored to help the Pinellas Community Foundation increase support for programs like these.
Stay tuned for a major campaign announcement coming in early 2018 that will help provide nourishing meals to even more deserving families! Trends in Public Relations: Creating a Buzz in 2018
January 18, 2018 from 1-4 PM Register: https://nlctb.org/events/trends-in-public-relations-creating-a-buzz-in-2018/ Earn 3 CFRE Continuing Education Points Developing a Winning Narrative for Give Day Tampa Bay April 12, 2018 from 2-4 PM Register: nlctb.org/events/developing-a-winning-narrative-for-gdtb/ Crafting an Effective Marketing and Communication Strategy May 24, 2018 from 8:30 AM - 12:30 PM Register: https://nlctb.org/events/crafting-an-effective-marketing-and-communications-strategy/ Earn 4 CFRE Continuing Education Points Digital Video 101: Shooting Professional Quality Video with Your Smartphone June 7, 2018 from 12:30 AM - 4:30 PM Register: https://nlctb.org/events/digital-video-101-shooting-professional-quality-video-with-your-smartphone/ Earn 4 CFRE Continuing Education Points A special thank you to Mary Shedden of WUSF for sharing this excellent tutorial!
This video was shot using an iPhone 6s paired with studio lighting, Rode microphones, and a high quality external lens. Your audience is reading and turning to video more than ever before. At least one-third of all online activity is spent watching videos. Simply having a video on your landing page can increase conversion rates by 80 percent. A recent survey of CEOs found that 59 percent would rather watch a video than read.
Video is a powerful tool and only gaining traction. It's now a skill every marketer and public relations professional must master. Madeira Public Relations recently had the pleasure to present our Digital Video 101 Workshop at the Florida Public Relations Association's annual conference in Orlando. Workshop attendees learned how to create compelling digital videos using just their cell phones paired with a few our favorite tools and accessories highlighted below: TOOLS Microphone Options:  Too much salt in your diet can increase your blood pressure and increase the risk of heart attacks and strokes. That's why the American Heart Association wants Bay Area residents to avoid sneaky salt in their diets by enjoying more healthy home cooked meals.
With the help of Tampa General Hospital nutritionist, Alexandra Vermillion, ABC Action News Morning Blend viewers learned how to check labels for hidden salt and create their own delicious marinades perfect for heart-friendly summertime grilling. You can view the information packed segment here: http://www.abcactionnews.com/morning-blend/avoiding-sneaky-salt  A communications plan developed for the State of California earned Madeira an APEX Award for Publication Excellence in the category of Campaigns, Programs & Plans - Public Service. Of the 1,361 entries submitted, only 543 received Awards of Excellence in this prestigious annual awards competition spanning 100 individual categories. The panel of judges included John De Lellis, Concepts Editor and Publisher, Ken Turtoro, noted publishing and marketing executive, circulation consultant and senior APEX judge, Christine Turner, Contributing Editor to the Writing That Works Archives and Bill Londino, Consulting Editor of Writer's Web Watch.  It's hard to believe 36,000 Pinellas County children live each day with food insecurity! The summer months are often the most challenging time for children who rely upon their school lunch program as their primary meal source.
Our Pinellas Community Foundation client is working to end childhood hunger in Pinellas and is leading a summer food drive in partnership with Regions Bank benefiting the Florida Dream Center and UMCM Suncoast. Nonperishable food items can be delivered to any Regions Bank location in Pinellas County. You can also show your support by texting ihelped to 41-444. The Pinellas Community Foundation will match the first $20,000 donated. Madeira secured three live broadcasts and an 16 additional taped segments on Bay News 9 highlighting the food drive. Local ABC Action News (WFTS) and the Tampa Bay Wire also featured news of the food drive on their websites. An outdoor advertising campaign combined with generous support from WUSF are also being leveraged to increase support for the Pinellas Community Foundation's Childhood Hunger Relief Fund and Campaign.   Thank you to all who attended this morning's workshop hosted by Donate Life Florida. We hope you found the information to be helpful in your work to save lives by continuing to grow Florida's donor registry. Below are a few of the resources mentioned during today's discussion:
Data/Research 2017 Edelman Trust Barometer http://www.edelman.com/executive-summary/ Nobody Wants to be Wrong: Understanding the Political Divide https://www.jou.ufl.edu/insidaights/nobody-wrong-political/ Recommended Reading Don’t Think of an Elephant http://amzn.to/2qmC3YV Contagious: Why Things Catch On http://amzn.to/2ppT57r Hermes Creative Awards Honors Madeira for State of California Strategic Communications PLan4/13/2017
 Madeira is honored to win its third Hermes Creative Award for a strategic communication plan developed on behalf of the state of California Department of Public Health. The plan provides a researched based roadmap to increase visibility and participation in the state's nationally recognized asthma management programs.
Madeira Public Relations has had the distinct pleasure of working with the Pinellas Community Foundation as it it embarks on an ambitious rebranding campaign. Efforts encompass the upcoming launch of a refreshed website and a host of other media and marketing initiatives including a digital storyteller campaign featuring interviews and testimonies by the foundation's 80 grant recipients.
 Madeira was pleased to return to the Nonprofit Leadership Center of Tampa Bay to host another series of workshops for Tampa Bay Area nonprofit executives. Workshops offered included Digital Video 101 and Building Your Strategic Communications Plan.
Workshop attendees included WUSF, Metropolitan Ministries, Tampa Bay Watch, Ironman Foundation and numerous other respected local charities. If you are interested in having Madeira host a professional development workshop for your organization, please click here to learn more! Madeira Helps American Lung Association Promote the Importance of Lung Cancer Tumor Testing2/15/2017
The National Office of the American Lung Association has tapped Madeira Public Relations to lead a digital advertising campaign promoting the importance of lung cancer tumor testing. The campaign will encourage lung cancer patients to have more meaningful conversations with their doctors to ensure their treatment plan best addresses their specific tumor type.
American heart Association Hires madeira to Support Florida Advocacy and Communications Campaigns1/16/2017
 Madeira Public Relations will serve as the Florida state media advocacy lead for the American Heart Association's advocacy endeavors in Tallahassee this legislative session while also providing ongoing strategic communications support. Madeira will focus on five public health focused policy initiatives this session including efforts to increase healthy food access for the 2 million Floridians now living in food deserts.
The holidays are the perfect time to remind our valued clients and colleagues how much we appreciate your business and support. Warmest wishes for a happy holiday season and a delightful New Year!
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