Well-told stories make good business sense, because they work on a deep human level. According to an issue of Scientific American, the idea that stories have “The power…to transcend time, language and culture is clear even today.”
Take for example, the American Lung Association's Healthy Air Campaign. There are mountains of scientific evidence confirming air pollution is a serious threat to public health, yet attempts to block or delay the lawful implementation of the Clean Air Act have reached a fever pitch. Compelling data just doesn't move mountains as you might expect, but time and again, we've seen how the stories of everyday people can shape public opinion by winning hearts and minds.
As the nations's leading lung health advocates, the American Lung Association with assistance from Madeira PR curates a growing collection of stories on its Fighting for Air website detailing the human impact of air pollution. From missed school and work days to hospitalizations and even death from childhood asthma attacks, these stories have been told at EPA hearings, been shared with members of Congress and have been featured in dozens of news articles advocating for the protection of healthy air.
Although the fight is far from over, significant victories have been made from confirming cleaner vehicle and gasoline standards to curbing carbon pollution from new power plants. Although just under half of the nation still lives and works where the air quality is a danger to human health, we firmly believe continuing to humanize this issue will mean a healthier future for our children and grandchildren.
Ready to Get Started?
Ghost, a new open source (free) publishing platform for blogging is designed to give public relations professionals, and anyone developing content, more attractive, flexible tools to broaden their storytelling effect.
John O’Nolan, co-founder of Ghost, says “Ghost automatically generates rich meta tags to allow your content to look fantastic when embedded within social networks,” including Facebook and Google+ among others, “allowing them to show up as beautiful embedded stories. Making your content look great on these networks generally leads to much higher engagement from readers… It can frequently also lead to more people linking to your blog, which is (of course) very good for SEO purposes.”
Check out these free Ghost tutorials to get started.
Keep in Mind...
We're here to help you develop a storytelling strategy that influences those that matter most to your organization. Every brand has a story to tell. Who do you want to hear yours?
Take for example, the American Lung Association's Healthy Air Campaign. There are mountains of scientific evidence confirming air pollution is a serious threat to public health, yet attempts to block or delay the lawful implementation of the Clean Air Act have reached a fever pitch. Compelling data just doesn't move mountains as you might expect, but time and again, we've seen how the stories of everyday people can shape public opinion by winning hearts and minds.
As the nations's leading lung health advocates, the American Lung Association with assistance from Madeira PR curates a growing collection of stories on its Fighting for Air website detailing the human impact of air pollution. From missed school and work days to hospitalizations and even death from childhood asthma attacks, these stories have been told at EPA hearings, been shared with members of Congress and have been featured in dozens of news articles advocating for the protection of healthy air.
Although the fight is far from over, significant victories have been made from confirming cleaner vehicle and gasoline standards to curbing carbon pollution from new power plants. Although just under half of the nation still lives and works where the air quality is a danger to human health, we firmly believe continuing to humanize this issue will mean a healthier future for our children and grandchildren.
Ready to Get Started?
Ghost, a new open source (free) publishing platform for blogging is designed to give public relations professionals, and anyone developing content, more attractive, flexible tools to broaden their storytelling effect.
John O’Nolan, co-founder of Ghost, says “Ghost automatically generates rich meta tags to allow your content to look fantastic when embedded within social networks,” including Facebook and Google+ among others, “allowing them to show up as beautiful embedded stories. Making your content look great on these networks generally leads to much higher engagement from readers… It can frequently also lead to more people linking to your blog, which is (of course) very good for SEO purposes.”
Check out these free Ghost tutorials to get started.
Keep in Mind...
We're here to help you develop a storytelling strategy that influences those that matter most to your organization. Every brand has a story to tell. Who do you want to hear yours?