Stepping into the media spotlight can be a daunting prospect for even the most tenured executive. Knowing what to say when a seemingly benign interview takes a negative turn to protecting your brand and reputation when working with the news media takes both skill and practice.
Madeira Public Relations offers a variety of workshops tailored to address our clients’ specific messaging needs. We offer individually tailored camera-ready media training programs as well as virtual seminars for both small and large groups.
Building an Engaged Grassroots Coalition
Learn proven techniques to identify grassroots advocates; vet and train volunteers for media interviews and other spokesperson opportunities; and how to implement practical strategies for long-term engagement.
Campaign Metrics: How to Plan and Measure for Success
Learn how to set expectations among key stakeholders; identify campaign measurement goals and objectives; set up digital monitoring systems; and translate the data you collect into useful reporting platforms.
Meet the Press: Proven Strategies for Surviving Television & Radio Interviews
Develop the skills and confidence to protect your reputation and brand when facing the media spotlight. Learn how to dress for on-camera success, use nervousness to your advantage, stay on message and handle difficult questions with ease.
Navigating the Social Media Landscape
Know when to jump on board the latest social media trends while staying on top of the ever changing digital landscape. Learn how to develop a consistent voice across your social media channels, create organizational messaging guidelines, and craft messages that build relationships and invoke action.
The Art of Storytelling: Developing a Narrative that Wins Hearts and Minds
Develop a narrative message strategy that appeals to the emotions of policymakers and their constituents. Learn how to identify compelling storytellers; record and curate stories; and harness the most impactful distribution channels.
Digital Video 101: Shooting Professional Quality Video with Your Smartphone
Video is proven to increase website traffic, conversions, sales and donations. Social media channels like Facebook are prioritizing video over text and photographs. Learn how to expand your audience reach by pairing your smartphone with the right tools and accessories to create compelling and affordable brand video libraries.
You came to speak to my Florida Public Relations Association Chapter in November about shooting video with your smartphone. I wanted to write you and say thank you so much for all your advice! It has been infinitely helpful to me and I can clearly see the difference that this equipment makes.
–Maura Little, Marketing & Communications Coordinator
Big Brothers Big Sisters of Northwest Florida
Thank you for being such a great speaker, and hosting so many helpful classes at the Nonprofit Leadership Center. Every time I take a class with you, I learn something I can immediately put into use here at GSWCF and leave feeling empowered and inspired.
–Alice Benefiel, Interactive Marketing Specialist
Girl Scouts of West Central Florida