Client Testimonies & Portfolio Highlights
Fighting Lung Disease
Madeira Public Relations has provided social media strategy and copy writing services in support of the National Headquarters of the American Lung Association's Healthy Air Campaign and mission to eliminate the significant public health burden of tobacco-caused disease. The Lung Association has also relied on Madeira Public Relations to lead customized webinars and interactive media training workshops to ensure its employees remain on the cutting edge of the latest social media trends and are always ready for print, television and radio interviews. From visits with lawmakers on Capitol Hill to winning numerous awards for writing op-eds, speeches, blogs and other news articles that often serve to translate complex public policy and health matters for lay audiences, Madeira Public Relations has amassed a diverse and extensive portfolio resulting from years of collaboration with the nation’s oldest volunteer health organization. |
“The American Lung Association National Office has worked with Madeira Public Relations for a number of years. We have always been very happy with the level of service and attention to detail that they provide. Madeira Public Relations has helped local Lung Association affiliates create media plans for their work related to Communities Putting Prevention to Work, a federally funded effort to promote tobacco-free living. Madeira Public Relations has also provided in-person and remote training for Lung Association staff about how to effectively engage with the media. Training participants consistently give these workshops high marks, and we look forward to continuing our work with Madeira Public Relations in pursuit of the American Lung Association’s vision of a world without lung disease.” –Bill Blatt, MPH, Director, Tobacco Programs American Lung Association National Office |
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Advocating for Veterans with ALS
The ALS Association enlisted Madeira Public Relations to provide media relations counsel to its national headquarters office in Washington, DC. Just one example of our work includes elevating national awareness surrounding the plight of U.S. military veterans who for unknown reasons are twice as likely to die from Lou Gehrig’s disease than any other segment of the population. Working closely with patients, scientific and health care policy experts, Madeira Public Relations has secured robust media coverage in addition to developing a host of award winning digital content highlighting the hope and promise of clinical research. The ALS Association also called on Madeira Public Relations to develop and implement its earned media measurement and reporting program. This included setting key benchmarks and providing in depth media coverage analysis on a quarterly basis. Following the success of the Ice Bucket Challenge, Madeira Public Relations crafted communication plans for the association's field offices to continue leading highly visible fundraising initiatives. |
“Madeira Public Relations has a knack for crafting meaningful messages that resonate with The ALS Association’s constituents. It’s easy to see why Madeira Public Relations won three Marcom Awards, including one that focused on the devastating impact of Lou Gehrig’s Disease on our nation’s veterans.” –Carrie Munk, Former Chief Communications & Marketing Officer ALS Association National Headquarters |
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Net Zero Creative The city of St. Petersburg celebrated the grand opening of its first net zero energy office building in grand style with a standing room only press conference and networking event coordinated by Madeira Public Relations. More than 100 political and business leaders came to welcome the Sierra Club Florida, Roundhouse Creative Studio and Big Sea Design and Development to their new, solar powered office designed and constructed by All Florida Management. The city’s premiere green landmark enjoyed extensive news coverage that blanketed the regional market. Roundhouse Creative Studio also tapped Madeira Public Relations to create the copy for the company’s new website. The collaboration earned the team a Gold Hermes Award and an APEX Award for Publication Excellence. |
“Madeira Public Relations helped define the voice and tone of our company–something we always knew was there, but had a hard time bringing out internally. Their fresh perspective and wealth of communications experience has been an invaluable asset to the growth of our brand and business.” –Andrew Lee, Creative Director Roundhouse Creative Studio |
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