About Madeira Public Relations
Founded in 2011, Madeira Public Relations was born from a passion for purpose. We're a leading strategic communications firm that turns strategy into impact for mission-driven organizations, trusted brands, and industry innovators. While our deep expertise lies in the nonprofit and health sectors, our proven approach has yielded meaningful results for businesses across a wide range of industries.
Industries Served
For over fifteen years, Madeira has provided strategic counsel and creative services to a wide range of organizations with purposeful missions.
Outcome-Focused Strategies
-
When a national public health association needed top-tier media coverage, Madeira delivered and also produced award-winning patient education materials.
-
When two medical equipment manufacturers sought to generate sales for their new innovations, Madeira delivered multi-pronged national communications campaigns that successfully influenced both health care providers and their patients.
-
When a pharmaceutical company wanted to pass a bill in Congress to expand consumer access, Madeira secured the lead House sponsor and led a multi-state grassroots advocacy campaign.
-
When an engineering firm needed to win community support for a project to protect against sea level rise, Madeira delivered in-depth market research and a data-informed strategic plan.
-
​When a nonprofit that serves artists with disabilities needed to sharply increase its donor base, Madeira conducted extensive market research to deliver a step-by-step marketing and communications plan for leadership to follow.
Client Testimonials
“California Department of Public Health turned to Madeira Public Relations to craft a strategic communication plan for its state asthma program, California Breathing. Starting from scratch, Madeira guided us through all of the steps needed to develop a successful communication strategy, including developing attainable goals, success metrics, and evaluation protocols to ensure our communications with constituents are effective.​”
-Lorene Alba, A-EC
Former Senior Asthma Education and Communications Specialist
California Department of Public Health
Expansive Service Reach
Headquartered in the Tampa Bay area, Madeira Public Relations serves clients across the United States. We support organizations with service missions in global markets, including Africa and India, and help clients earn media coverage in the markets that matter most. Whether you need communications support in Florida, a national public relations strategy, international storytelling, or help entering the Florida market, Madeira brings experienced counsel wherever the work is needed.
Led by Senior Counsel
Madeira Public Relations is led by founder and lead consulting partner Heather Grzelka, APR, who brings more than two decades of experience helping organizations clarify their message, build visibility, and communicate with stakeholders.
Rather than relying on a one-size-fits-all team structure, Madeira builds around each client’s goals. When a project calls for additional support, we bring in trusted creative, media, marketing, and communications partners who are carefully selected for the work at hand.
Dedicated Partners
If you’re seeking a consulting partner that is as data-driven as it is creative, you’ll appreciate our meticulous project management style and dedicated service approach.
We know hiring a communications firm is as much about securing an expert with the right market experience as it is about finding the perfect fit for your team. We value longstanding relationships and the opportunity to take the time to understand your organization’s culture and goals, well before a contract is signed.