News + Industry Trends

Image Source: Wix. When an organization has something to announce, the first instinct is often to write a news release. But is a news release always the best way to generate media coverage? Usually, it is not. News releases are valuable when an organization has genuine hard news, material information or an announcement the broader public is expecting. For events, products and other forms of soft news, a pitch written for a specific reporter often has a better chance of gettin

Market research gives organizations the information they need to make better decisions before investing time and money in a campaign.

Building a strong donor base is about more than asking for money. It is about earning trust, telling compelling stories, and demonstrating impact, all while staying visible with the people most likely to support your mission. That is where public relations can play a powerful role. Public relations helps nonprofits shape how they are seen by partners, stakeholders, and potential donors. PR does more than generate attention. It builds credibility and deepens emotional connecti

Bloomerang recently reported GoFundMe automatically generated 1.4 million donation pages for nonprofit without their consent causing a public relations nightmare for many unsuspecting organizations. In response to the backlash from the nonprofit community, GoFundMe has since announced that going forward, nonprofits will have the right to opt-in and pages that have been unclaimed or unverified will be removed. If a GoFundMe page was created without your organization's permiss

Madeira Public Relations partnered with the Second Chance Empowerment Foundation to plan and launch its I Became the Voice campaign.

Madeira Public Relations developed a comprehensive nonprofit messaging strategy to help All The World’s Kids communicate more clearly about its organization and prepare to promote the debut of its documentary, The Impossible Dream: Carried By The Light (A Future Leaders Journey).

Image Source: Wix Keshawn’s Korner is working to change the conversation around youth mental health and suicide prevention, with a particular focus on African American and Black youth in St. Petersburg. Madeira Public Relations helped the organization bring that message to a broader audience through media coverage of its second annual Six Thirteen Youth Mental Health Awareness & Suicide Prevention Resource Fair. Securing coverage was especially meaningful because the event to

Photo Source: Wix via Unsplash. We were pleased to help Dominion Helping Hands Ministry promote its first Juneteenth Freedom Festival and Fashion Show on Tampa Bay’s Morning Blend. Executive Director Regina Solomon-Ward used the television segment to introduce viewers to the celebration and share how the organization helps at-risk youth and families overcome barriers to economic self-sufficiency. As Madeira developed the media pitch, we looked for a way to bring the spirit of

Image Source: Wix. St. Pete Fight Team put its communications training into action by securing a television feature about its self-defense classes and work in the community. Madeira Public Relations worked with the nonprofit through a grant from Hypatia Collaborative. The grant provided St. Pete Fight Team with training on how to develop a marketing and communications plan and generate media coverage for the organization. As part of the training program, Madeira conducted mar

The National Office of the American Lung Association is working on behalf of the more 1.5 million people in the U.S. facing serious health risks because they do not have adequate access to supplemental oxygen equipment and services. Together with their partners in the public health community, the Lung Association is working to lobby Congress to pass the Supplemental Oxygen Access Reform or SOAR Act to ensure every Medicare recipient has unhindered access to the correct type a

Madeira Public Relations connected two clients with complementary missions to strengthen the conversation around bone health in Tampa Bay.