News + Industry Trends

Building a strong donor base is about more than asking for money. It is about earning trust, telling compelling stories, and demonstrating impact, all while staying visible with the people most likely to support your mission. That is where public relations can play a powerful role. Public relations helps nonprofits shape how they are seen by partners, stakeholders, and potential donors. PR does more than generate attention. It builds credibility and deepens emotional connecti

Bloomerang recently reported GoFundMe automatically generated 1.4 million donation pages for nonprofit without their consent causing a public relations nightmare for many unsuspecting organizations. In response to the backlash from the nonprofit community, GoFundMe has since announced that going forward, nonprofits will have the right to opt-in and pages that have been unclaimed or unverified will be removed. If a GoFundMe page was created without your organization's permiss

The National Office of the American Lung Association is working on behalf of the more 1.5 million people in the U.S. facing serious health risks because they do not have adequate access to supplemental oxygen equipment and services. Together with their partners in the public health community, the Lung Association is working to lobby Congress to pass the Supplemental Oxygen Access Reform or SOAR Act to ensure every Medicare recipient has unhindered access to the correct type a