Madeira will be joining our friends at Imagine Consulting to lead a media relations workshop at the Nonprofit Leadership Center of Tampa Bay next Friday, May 6th. As of today, registration is still available by clicking here.
Inevitably, there is never enough time, even in a jammed packed four hour workshop, to fully delve into this vast and sometimes complex topic. That is why we always like to offer a resource guide where students can continue to explore the subject matter at their own pace.
Even if you are not able to join us next week, we thought it would be helpful to share an abbreviated listing of books Madeira keeps handy on our own office bookshelf. Foremost,The Associated Press Stylebook and Briefing on Media Law is a book (now also available digitally) we reference on an almost daily basis. Others that we regularly rely upon include:
Cutlip & Center's Effective Public Relations, Glen M. Broom
The Media Training Bible, Brad Phillips
Public Relations Writing: The Essentials of Style and Format, Thomas H. Bivins
The Elements of Style, William Strunk Jr. and E.B. White
Woe is I, The Grammarphobe's Guide to Better English in Plain English, Patricia T. O'Conner
Confessions of a Public Speaker, Scott Berkun
The Power of Visual Storytelling, Ekaterina Walter and Jessica Gioglio
Primer of Public Relations Research, Don W. Stacks
Inevitably, there is never enough time, even in a jammed packed four hour workshop, to fully delve into this vast and sometimes complex topic. That is why we always like to offer a resource guide where students can continue to explore the subject matter at their own pace.
Even if you are not able to join us next week, we thought it would be helpful to share an abbreviated listing of books Madeira keeps handy on our own office bookshelf. Foremost,The Associated Press Stylebook and Briefing on Media Law is a book (now also available digitally) we reference on an almost daily basis. Others that we regularly rely upon include:
Cutlip & Center's Effective Public Relations, Glen M. Broom
The Media Training Bible, Brad Phillips
Public Relations Writing: The Essentials of Style and Format, Thomas H. Bivins
The Elements of Style, William Strunk Jr. and E.B. White
Woe is I, The Grammarphobe's Guide to Better English in Plain English, Patricia T. O'Conner
Confessions of a Public Speaker, Scott Berkun
The Power of Visual Storytelling, Ekaterina Walter and Jessica Gioglio
Primer of Public Relations Research, Don W. Stacks
To keep on top of the latest industry trends, Madeira also subscribes to a wide variety of blogs and digital newsletters including the CommPro Executive Briefing; Social Media Current; Connect Monthly, which is published by the Nonprofit Technology Network; and the Institute for Public Relations blog, just to name a few.
Memberships with the Public Relations Society of American and the Florida Public Relations Association also provide invaluable offline training and digital information resources for those seeking to expand their communications expertise.
Memberships with the Public Relations Society of American and the Florida Public Relations Association also provide invaluable offline training and digital information resources for those seeking to expand their communications expertise.