​Madeira Public Relations is proud to support the first annual walk for NAMI Pinellas. With an emphasis on serving the health and wellness sector, we consistently see the impact mental health plays in every aspect of care from treatment to prevention.

Madeira will lead a media training workshop at the annual meeting of the National Farm to School Network in Florida next month. Participants can look forward to learning what has replaced the old-fashioned press release and how to dazzle assignment desk editors with story ideas that capture headlines and book television appearances.

Questions to always ask before an interview and how to build the perfect media contact list will also be covered in this interactive and fast-paced workshop. If your organization is looking to brighten its media spotlight, create a marketing plan or develop other critical communications skills, we'd love to work with you to build a customized workshop tailored to your unique needs and objectives.

Did you know our very own Stephanie Dufner was the social media strategist behind the Ice Bucket Challenge? She'll be sharing her insights on how the ALS Association used integrated communications in response to the flood of donations and publicity that poured in during the summer of 2014 at the Communicate Your Cause workshop on April 26, 2019, in Oxnard, California.

This half day event presented by the Gold Coast Chapter of the Public Relations Society of America and California Lutheran University's Center for Nonprofit Leadership has limited seating, so register today by clicking here.

Madeira will be joining our friends at Imagine Consulting to lead a media relations workshop at the Nonprofit Leadership Center of Tampa Bay next Friday, May 6th. As of today, registration is still available by clicking here.

Inevitably, there is never enough time, even in a jammed packed four hour workshop, to fully delve into this vast and sometimes complex topic. That is why we always like to offer a resource guide where students can continue to explore the subject matter at their own pace.

Even if you are not able to join us next week, we thought it would be helpful to share an abbreviated listing of books Madeira keeps handy on our own office bookshelf. Foremost,The Associated Press Stylebook and Briefing on Media Law is a book (now also available digitally) we reference on an almost daily basis. Others that we regularly rely upon include:

Cutlip & Center's Effective Public Relations, Glen M. Broom

The Media Training Bible, Brad Phillips

Public Relations Writing: The Essentials of Style and Format, Thomas H. Bivins

The Elements of Style, William Strunk Jr. and E.B. White

Woe is I, The Grammarphobe's Guide to Better English in Plain English, Patricia T. O'Conner

Confessions of a Public Speaker, Scott Berkun

The Power of Visual Storytelling, Ekaterina Walter and Jessica Gioglio

Primer of Public Relations Research, Don W. Stacks

SAVE THE DATE!

​Madeira will return to the Nonprofit Leadership Center of Tampa on May 6, 2016 to present its popular Media Relations 101 workshop in partnership with our friends at Imagine Consulting. 

This fast-paced, four hour workshop is designed to empower nonprofit professionals that may have limited media relations experience with the knowledge and skills to develop a sustainable communications strategy. 
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Attendees will learn how to create and implement successful media relations initiatives in addition to learning best practices for tracking and reporting their results. 

This training session will also provide:

• An understanding of the communications life cycle and public relations best practices.
• Tips for setting realistic expectations with key stakeholders.
• The skills and confidence to generate positive media coverage.
• Steps to curate a media contact list.
• The knowledge to know when other tactics may produce equally beneficial results.

Registration

Seating is limited. To register, please visit the Nonprofit Leadership Center of Tampa Bay or call 813.287.8779 for assistance.

Madeira Public Relations will be back at the Nonprofit Leadership Center of Tampa Bay leading our popular Camera-ready Spokesperson Workshop on February 27th from 8:30 AM to 12:30 PM. Updated and specifically designed for Tampa Bay Area nonprofit professionals, this interactive workshop is essential for anyone who has either public relations or media relations included as part of their job responsibilities but possess limited experience or formal training when it comes to working with the news media.

Participants will learn and practice techniques for harnessing the media spotlight to their organization's advantage, including how to:

• Prep for an on-camera interview
• Create memorable sound bites
• Avoid crisis situations
• Stay on message and gracefully handle even the most difficult questions
  
  

This class is ideal for media relations staff, program directors, executive leaders, and board members who may be called on by media for comment. Each participant will receive a their own private video reel. 

Space is extremely limited. Register today by visiting: 
http://www.nonprofitleadershipcenter.com/events/event_details.asp?id=534323&group=

 Visit our Grassroots Academy to learn more about our other workshop opportunities.