TAMPA, Fla. -- On Wednesday, October 14, State Senator Janet Cruz and State Representative Jackie Toledo will join activists with community coalition Healthy Bones Tampa Bay to talk about the importance of bone health. Coalition members will offer information and updates on H.R. 2693 (and S. 283) to increase access to osteoporosis screening.
SEATTLE, Wash. (September 15, 2020) -- Echolight Medical, manufacturer of the innovative EchoS, which can diagnose osteoporosis and assess a person’s risk for the disease within minutes without radiation, is broadening global operations with the opening of its United States headquarters in Seattle.
Launched in Italy in 2017 and now widely used throughout Europe, EchoS is the first radiation-free, portable bone densitometer that can diagnose and determine a patient’s risk of osteoporosis by measuring bone density in the lower back and femoral neck (hip) using advanced ultrasound technology.
Tampa, Fla. (August 18, 2020) -- Medical device innovator PainTEQ hired Shanth Thiyagalingam as its
Chief Commercial Officer (CCO). PainTEQ is the creator of the LinQ™ SI Joint Stabilization System
(pronounced “link”), a minimally invasive therapy for SI joint dysfunction.
TAMPA, Fla. (July 21, 2020) -- Advancing a new era of treating sacroiliac (SI) joint pain with minimally invasive treatment, PainTEQ, in partnership with Evolve Restorative Center in Santa Rosa, Calif. and Celeri Health in Wilmington, Del., is leading a single-arm multicenter, prospective study exploring sacroiliac joint fusion using a posterior approach.
AMerican Bone Health Launches Virtual Summer Education Series in partnership with Tampa General Hospital
Join Healthy Bones Tampa Bay & American Bone Health for virtual interactive programs to create a personal roadmap for your bone health hosted by Tampa General Hospital. American Bone Health educators will cover topics including osteoporosis, exercise and bone health, and eating for healthy bones, always followed by a live Q&A.
Pets are important members of nearly half of all American families. Madeira Public Relations is proud to be guiding media and grassroots advocacy efforts to ensure the Fairness to Pet Owners Act is signed into law.
After spending time on Capitol Hill last week meeting with members of the Energy and Commerce Committee, we were assured by the positive feedback we received on this important consumer protection measure that will greatly reduce the number of pets re-homed for medical reasons. Consider joining us by speaking up for the health of our companion animals. Visit APAW.org to take action today!
While consider the greater Tampa Bay Area home, we hang our hat on the fun side of the bridge! If you also call Pinellas County home, our amazing Nonprofit Leadership Center client is offering a special discount to attend their annual Leadership Conference. It's one of our favorite learning and networking events of the year, and we hope you can join us!
Having served as a Nonprofit Leadership Center trainer for many years, we're thrilled to be taking on a new role! We'll be working to increase the number of organizations that turn to NLC first for their professional development and problem-solving needs by brightening their brand spotlight. If you live in the Tampa Bay Area, chances are you might not be taking advantage of all NLC has to offer!
Florida West Ballet dancers surprise shoppers with a pop up performance at the Sundial St. Pete.
We had a blast helping the American Heart Association paint the town red for National Wear Red Day. On February 2, numerous landmarks across the Bay Area from The Dali Museum to the University of Tampa lit up red to take action against heart disease. The highlight of the day was filming a pop-up performance by the Florida West Ballet followed by a fashion show.
Stepping in front of the television camera for the first time can be a nerve wracking experience if you aren't properly prepared. Madeira offers a comprehensive media training program that teaches you everything you need to know to look and sound like a pro.
CPR Services USA, Inc. client recently participated in our media program and aced their first television appearance on ABC 7 in Little Rock, which you can view here.
Food insecurity impacts a startling 36,000 children living in Pinellas County, Florida. Madeira is honored to help the Pinellas Community Foundation increase support for programs like these.
Stay tuned for a major campaign announcement coming in early 2018 that will help provide nourishing meals to even more deserving families!
Too much salt in your diet can increase your blood pressure and increase the risk of heart attacks and strokes. That's why the American Heart Association wants Bay Area residents to avoid sneaky salt in their diets by enjoying more healthy home cooked meals.
With the help of Tampa General Hospital nutritionist, Alexandra Vermillion, ABC Action News Morning Blend viewers learned how to check labels for hidden salt and create their own delicious marinades perfect for heart-friendly summertime grilling.
You can view the information packed segment here:
Thank you to all who attended this morning's workshop hosted by Donate Life Florida. We hope you found the information to be helpful in your work to save lives by continuing to grow Florida's donor registry. Below are a few of the resources mentioned during today's discussion:
2017 Edelman Trust Barometer
Nobody Wants to be Wrong: Understanding the Political Divide
Don’t Think of an Elephant
Contagious: Why Things Catch On
Madeira Public Relations has had the distinct pleasure of working with the Pinellas Community Foundation as it it embarks on an ambitious rebranding campaign. Efforts encompass the upcoming launch of a refreshed website and a host of other media and marketing initiatives including a digital storyteller campaign featuring interviews and testimonies by the foundation's 80 grant recipients.
Madeira was pleased to return to the Nonprofit Leadership Center of Tampa Bay to host another series of workshops for Tampa Bay Area nonprofit executives. Workshops offered included Digital Video 101 and Building Your Strategic Communications Plan.
Workshop attendees included WUSF, Metropolitan Ministries, Tampa Bay Watch, Ironman Foundation and numerous other respected local charities. If you are interested in having Madeira host a professional development workshop for your organization, please click here to learn more!
Madeira Public Relations will serve as the Florida state media advocacy lead for the American Heart Association's advocacy endeavors in Tallahassee this legislative session while also providing ongoing strategic communications support. Madeira will focus on five public health focused policy initiatives this session including efforts to increase healthy food access for the 2 million Floridians now living in food deserts.
Video courtesy of Caregiver Media.
Today's Caregiver magazine has called on Madeira to spread the word regarding its Fearless Caregiver Conference coming to Tampa on Thursday, November 17th at Egypt Shriners from 11 a.m. to 3 p.m.
If you know someone who is caring for a sick or aging relative or possibly a child with special needs, this conference is designed to help family caregivers cope and learn about support resources available here in our community.
Free tickets for the conference and luncheon are available here: http://bit.ly/2eiRtID
Madeira PR recently completed development on a strategic marketing and communications plan for the California Department of Public Health. The plan reflects months of target market research designed to increase the impact and demand for the state's asthma intervention resources for school and health professionals.
The ability to control asthma symptoms has proven to reduce emergency room utilization rates and improve academic performance. California now has a clear delivery structure and system to track and measure progress toward meeting its goal of reducing the burden of asthma on its more than 3 million residents living with this serious and in rare cases fatal lung disease.
Madeira has also developed similar asthma intervention communication strategies and tactics for the national office of the American Lung Association.
An ALS diagnosis is all too often a blindsiding experience for both patients and their families. For many, ALS progresses swiftly disrupting independent lives by robbing its victims of the ability to walk, talk, feed and dress themselves without the aid of a dedicated caretaker.
The disease can cause immense financial hardships particularly when a family member must leave his or her job to care for a loved one grappling with ALS. In addition, patients and their family caretakers must often cope with feelings of isolation, anxiety and depression in addition to having to make increasingly difficult care decisions.
Madeira has helped give voice to those whose lives have been impacted by this devastating disease by collecting their brave stories, words of wisdom and soliciting the advice of renowned research experts and care professionals. The result is a series of coping and advice articles that comprise the quarterly ALS Insights newsletter. Distributed to more than 12,000 subscribers, the newsletter has earned Madeira nearly a half dozen awards and counting.
You can read the latest issue of ALS Insights by clicking HERE.
To learn more about how you can support the search for a cure, please consider donating to your local chapter of The ALS Association.
Ten years ago, Andi Graham began running a Web design firm in her living room. Today, thanks to a December 1st merger with ThinkTank, Inc., Big Sea is now the largest marketing and design firm in St. Petersburg. Home to 22 of the region's best creative professionals, Big Sea is already planning to grow by another 20 percent in this year ahead.
“The merger of these two dynamic companies exemplifies the growth of St. Petersburg’s Creative community, one of the city’s core target industries,” said Sean Kennedy, Economic Development and Greenhouse Manager at the St. Petersburg Area Chamber of Commerce. “Their commitment to developing both talented people and a great community make them a perfect match for each other and for St. Petersburg.”
Big Sea called on Madeira to promote the news of their recent merger and has since been featured in the Tampa Bay Tribune and the Business Observer. Madeira also arranged for the St. Petersburg Area Chamber of Commerce to showcase Big Sea as a "Bright Spot" in their weekly blog, which is delivered to 65,000 area business leaders. The Tampa Bay Business Journal, University of South Florida Alumni Association and 83 Degrees have also committed to run stories featuring Big Sea's homegrown success.
The U.S. Chamber of Commerce Foundation released the sixth installment of its Leaders & Laggards series, The Path Forward: Improving Opportunities for African-American Students on December 10, 2015 as part of a day two conference held in partnership with the National Association for the Advancement of Colored People.
This landmark study provides an in-depth evaluation of African-American student achievement across all 50 states and the District of Columbia. The stark and sobering data paints a bleak picture of far too many young African-Americans who are not receiving an equal opportunity to succeed in college and careers.
The U.S. Chamber of Commerce Foundation relied on Madeira to generate news coverage to increase conversation and awareness of this important issue plaguing our nation's public education system. Madeira booked more than 30 interviews featuring Foundation education experts and secured a broad swath of news coverage from New York to Hawaii. A small sampling of print placements secured by Madeira follows:
U.S News and World Report
Inside Higher Ed
Atlanta Journal Constitution
The New Orleans Advocate
Detroit Free Press
The Garden Island
Despite October's grim Labor Department report, the U.S. Chamber of Commerce Foundation just released a major tech-focused economic study that included good news for entrepreneurs and job seekers in many innovation driven states.
The Enterprising States: States Innovate study ranks top performing states across six categories of economic achievement to determine which are best poised to thrive in the increasingly STEM focused economy. The study revealed surprising new geographic trends while also offering hope to Millennials seeking careers in the ever widening field of technology.
The U.S. Chamber of Commerce Foundation based in Washington, D.C. relied on Madeira to generate news coverage for this annual state evaluation study. In addition to developing a comprehensive press kit and social media strategy, Madeira secured 27 media interviews featuring senior Foundation executives and garnered dozens of news features yielding an estimated earned publicity value totaling more than $60,000.
Families in Long Beach, Calif. are breathing easier thanks to the American Lung Association's Breathe Well, Live Well program. Working closely with the city's Department of Health and Human Services, Madeira followed community health workers who provide one-on-one asthma management education to adults and seniors in this bustling suburb of Los Angeles. Program participants report fewer asthma attacks, which means less trips to the emergency room thanks to this innovative approach to improving public health one family at a time.