Listen to the Health Professionals Radio podcast here.

The Tampa Bay Business Journal has named PainTEQ one of the top places to work in the Bay Area for its excellent benefits, unique work environment, and opportunities for career advancement. Learn more by clicking here.

Watch the interview featuring Kathleen Cody, Executive Director of American Bone Health and Echolight Medical USA demonstrating a more effective way to measure bone density without radiation using the EchoS.

TAMPA, Fla. -- On Wednesday, October 14, State Senator Janet Cruz and State Representative Jackie Toledo will join activists with community coalition Healthy Bones Tampa Bay to talk about the importance of bone health. Coalition members will offer information and updates on H.R. 2693 (and S. 283) to increase access to osteoporosis screening. ​

Tampa, Fla. (August 18, 2020) -- Medical device innovator PainTEQ hired Shanth Thiyagalingam as its
Chief Commercial Officer (CCO). PainTEQ is the creator of the LinQ™ SI Joint Stabilization System
(pronounced “link”), a minimally invasive therapy for SI joint dysfunction.

​TAMPA, Fla. (July 21, 2020) -- Advancing a new era of treating sacroiliac (SI) joint pain with minimally invasive treatment, PainTEQ, in partnership with Evolve Restorative Center in Santa Rosa, Calif. and Celeri Health in Wilmington, Del., is leading a single-arm multicenter, prospective study exploring sacroiliac joint fusion using a posterior approach.

​Join Healthy Bones Tampa Bay & American Bone Health for virtual interactive programs to create a personal roadmap for your bone health hosted by Tampa General Hospital. American Bone Health educators will cover topics including osteoporosis, exercise and bone health, and eating for healthy bones, always followed by a live Q&A.

Pets are important members of nearly half of all American families. Madeira Public Relations is proud to be guiding media and grassroots advocacy efforts to ensure the Fairness to Pet Owners Act is signed into law.

After spending time on Capitol Hill last week meeting with members of the Energy and Commerce Committee, we were assured by the positive feedback we received on this important consumer protection measure that will greatly reduce the number of pets re-homed for medical reasons. Consider  joining us by speaking up for the health of our companion animals. Visit APAW.org to take action today!

While consider the greater Tampa Bay Area home, we hang our hat on the fun side of the bridge! If you also call Pinellas County home, our amazing Nonprofit Leadership Center client is offering a special discount to attend their annual Leadership Conference. It's one of our favorite learning and networking events of the year, and we hope you can join us!

Having served as a Nonprofit Leadership Center trainer for many years, we're thrilled to be taking on a new role! We'll be working to increase the number of organizations that turn to NLC first for their professional development and problem-solving needs by brightening their brand spotlight. If you live in the Tampa Bay Area, chances are you might not be taking advantage of all NLC has to offer! 

Florida West Ballet dancers surprise shoppers with a pop up performance at the Sundial St. Pete.
We had a blast helping the American Heart Association paint the town red for National Wear Red Day. On February 2, numerous landmarks across the Bay Area from The Dali Museum to the University of Tampa lit up red to take action against heart disease. The highlight of the day was filming a pop-up performance by the Florida West Ballet followed by a fashion show. 

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Stepping in front of the television camera for the first time can be a nerve wracking experience if you aren't properly prepared. Madeira offers a comprehensive media training program that teaches you everything you need to know to look and sound like a pro.

CPR Services USA, Inc. client recently participated in our media program and aced their first television appearance on ABC 7 in Little Rock, which you can view here. 

Food insecurity impacts a startling 36,000 children living in Pinellas County, Florida. Madeira is honored to help the Pinellas Community Foundation increase support for programs like these.

Stay tuned for a major campaign announcement coming in early 2018 that will help provide nourishing meals to even more deserving families! 

Too much salt in your diet can increase your blood pressure and increase the risk of heart attacks and strokes. That's why the American Heart Association wants Bay Area residents to avoid sneaky salt in their diets by enjoying more healthy home cooked meals.

With the help of Tampa General Hospital nutritionist, Alexandra Vermillion, ABC Action News Morning Blend viewers learned how to check labels for hidden salt and create their own delicious marinades perfect for heart-friendly summertime grilling.

You can view the information packed segment here:
http://www.abcactionnews.com/morning-blend/avoiding-sneaky-salt

T​hank you to all who attended this morning's workshop hosted by Donate Life Florida. We hope you found the information to be helpful in your work to save lives by continuing to grow Florida's donor registry. Below are a few of the resources mentioned during today's discussion:

Data/Research
2017 Edelman Trust Barometer
http://www.edelman.com/executive-summary/

Nobody Wants to be Wrong: Understanding the Political Divide
https://www.jou.ufl.edu/insidaights/nobody-wrong-political/
 
Recommended Reading
Don’t Think of an Elephant
http://amzn.to/2qmC3YV

Contagious: Why Things Catch On
http://amzn.to/2ppT57r

Madeira Public Relations has had the distinct pleasure of working with the Pinellas Community Foundation as it it embarks on an ambitious rebranding campaign. Efforts encompass the upcoming launch of a refreshed website and a host of other media and marketing initiatives including a digital storyteller campaign featuring interviews and testimonies by the foundation's 80 grant recipients.

Madeira was pleased to return to the Nonprofit Leadership Center of Tampa Bay to host another series of workshops for Tampa Bay Area nonprofit executives. Workshops offered included Digital Video 101 and Building Your Strategic Communications Plan.

Workshop attendees included WUSF, Metropolitan Ministries, Tampa Bay Watch, Ironman Foundation and numerous other respected local charities. If you are interested in having Madeira host a professional development workshop for your organization, please click here to learn more! 

Madeira Public Relations will serve as the Florida state media advocacy lead for the American Heart Association's advocacy endeavors in Tallahassee this legislative session while also providing ongoing strategic communications support. Madeira will focus on five public health focused policy initiatives this session including efforts to increase healthy food access for the 2 million Floridians now living in food deserts.

Madeira PR recently completed development on a strategic marketing and communications plan for the California Department of Public Health. The plan reflects months of target market research designed to increase the impact and demand for the state's asthma intervention resources for school and health professionals. 

The ability to control asthma symptoms has proven to reduce emergency room utilization rates and improve academic performance. California now has a clear delivery structure and system to track and measure progress toward meeting its goal of reducing the burden of asthma on its more than 3 million residents living with this serious and in rare cases fatal lung disease. 

Madeira has also developed similar asthma intervention communication strategies and tactics for the national office of the American Lung Association.