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Seeing is Believing

8/7/2017

 
This video was shot using an iPhone 6s paired with studio lighting, Rode microphones, and a high quality external lens. 

Your audience is reading and turning to video more than ever before. At least one-third of all online activity is spent watching videos. Simply having a video on your landing page can increase conversion rates by 80 percent. A recent survey of CEOs found that 59 percent would rather watch a video than read.

Video is a powerful tool and only gaining traction. It's now a skill every marketer and public relations professional must master. 

Madeira Public Relations recently had the pleasure to present our Digital Video 101 Workshop at the Florida Public Relations Association's annual conference in Orlando. Workshop attendees learned how to create compelling digital videos using just their cell phones paired with a few our favorite tools and accessories highlighted below:

TOOLS
Microphone Options:
  • https://www.amazon.com/Rode-VideoMic-Directional-Microphone-Phones/dp/B018KIJGU8/ref=sr_1_8?ie=UTF8&qid=1475688431&sr=8-8&keywords=cell+phone+microphone
  • https://www.amazon.com/Zonore-Clip--Omnidirectional-Microphone-Smartphones/dp/B01ITE5JWW/ref=sr_1_24?ie=UTF8&qid=1475688756&sr=8-24&keywords=cell+phone+microphone

  • https://www.amazon.com/Movo-MA1000-Omni-Directional-Microphone-Smartphones/dp/B017TJXC8G/ref=sr_1_58?ie=UTF8&qid=1475688911&sr=8-58&keywords=cell+phone+microphone
 
Tripod Options:
  • https://www.amazon.com/Flexible-Universal-Smartphone-Adventure-Photography/dp/B010J68OXY/ref=sr_1_1?ie=UTF8&qid=1475688941&sr=8-1-spons&keywords=cell+phone+tripod&psc=1

  • https://www.amazon.com/50-Tripod-Universal-Smartphone-Smartphones/dp/B018ICYNKY/ref=sr_1_3?ie=UTF8&qid=1475688941&sr=8-3&keywords=cell+phone+tripod
 
Lens Enhancement Options:
  • Clip-on lens to better obtain a tighter shot:
    http://www.apple.com/shop/iphone/iphone-accessories/photography

EDITING
  • Madeira Public Relations
    Don’t want to go the DIY route? You shoot the video, and we’ll manage post production for you!  

  • The VideoPix app available for IOS devices allows you to create slideshow videos using pictures.

  • The YouTube Capture app provides open source background music options.

  • YouTube 
    https://support.google.com/youtube/answer/183851?hl=en

  • iMovie
    https://www.youtube.com/watch?v=GKu5p4e4CbY&t=109s

  • FinalCut Pro
    https://www.youtube.com/watch?v=4UET7QptHtc&t=36s
 
  • Windows Movie Maker
    ​https://www.iskysoft.com/video-editing/windows-movie-maker-tutorial.html

  • Adobe Premiere Pro
    https://www.premiumbeat.com/blog/15-premiere-pro-tutorials-every-video-editor-watch/

  • HitFilm Express
    http://www.socialmediaexaminer.com/how-to-easily-edit-video-simple-guide/?utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=New&omhide=true
 
  • Create Video Slide Shows Using Still Photographs
    https://animoto.com/

ANIMATION
  • Biteable
    https://biteable.com/

  • GoAnimate
    https://goanimate.com/

LEARN
Schedule a workshop with Madeira Public Relations to ​learn how to make digital video an affordable component of your marketing and communications strategy. 

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Photos used under Creative Commons from Semtrio, joiseyshowaa, shixart1985, OregonDOT, HardwareSchotte.de, The ALS Association Evergreen Chapter