Madeira PR recently completed development on a strategic marketing and communications plan for the California Department of Public Health. The plan reflects months of target market research designed to increase the impact and demand for the state's asthma intervention resources for school and health professionals.
The ability to control asthma symptoms has proven to reduce emergency room utilization rates and improve academic performance. California now has a clear delivery structure and system to track and measure progress toward meeting its goal of reducing the burden of asthma on its more than 3 million residents living with this serious and in rare cases fatal lung disease.
Madeira has also developed similar asthma intervention communication strategies and tactics for the national office of the American Lung Association.
The ability to control asthma symptoms has proven to reduce emergency room utilization rates and improve academic performance. California now has a clear delivery structure and system to track and measure progress toward meeting its goal of reducing the burden of asthma on its more than 3 million residents living with this serious and in rare cases fatal lung disease.
Madeira has also developed similar asthma intervention communication strategies and tactics for the national office of the American Lung Association.