For the second year in a row, Madeira has been named one of the top PR firms in Tampa, and we couldn't be more thrilled! We're grateful to the good people at Expertise for recognizing our commitment to our valued customers and our passion for championing organizations with purposeful missions.
Madeira was honored with an APEX Award in the category of Writing - Editorial & Advocacy Writing for an article published on behalf of the American Heart Association in Tampa Bay. This is Madeira's sixth APEX Award since 2012.
The APEX Awards is an annual competition for corporate and nonprofit publishers, editors, writers and designers. With over 1,4000 entries in this year's competition, Madeira was selected among 556 Awards of Excellence recipients.
The hot the movie to see this weekend is the Mr. Fred Rogers documentary, Won't You Be My Neighbor. For those of us who grew up watching Mr. Rogers, the movie is more than a nostalgic trip down memory lane. Mr. Rogers shaped the ethos of a generation touting kindness above all else.
The June 8, 2018 edition of The Atlantic featured an excerpt from a pamphlet two of the show's writers created as part of a good natured parody deciphering how to speak "Freddish."
More accurately, the latest Pew Research study finds an estimated two-thirds of tweets linked to popular websites are generated by automated account. If bots rule Twitter, is it still worth the effort to try and break through the noise?
Yes! Twitter has become our defacto newswire service. Did you know that less than three percent of news stories are picked up from traditional wire services these days? The good news is that Twitter still holds the attention of influencers and opinion makers vital to your brand.
So go ahead and make some noise. Just make sure you repeat yourself or in the case of Twitter, retweet yourself. According to Nonprofit Tech for Good, being heard means placing your message in the pipeline more than once. Post your tweet and retweet it a few days later. Use HootSuite or another scheduling platform to repost your content during nonbusiness hours including late evenings and weekends.
Remember, the average shelf life of a tweet is just 24 minutes. The more opportunities you create for your message to be seen, the more likely your brand will be heard.
It's one of our favorite days of the year--Give Day Tampa Bay! We're pleased to be supporting our friends at Suncoast Organized Animal Relief (SOAR) as a match sponsor. SOAR is nearing its goal of opening a pet food bank in Pinellas County, Florida but needs your help to get there! Please give generously between now and May 1 by visiting here to ensure every needy pet has a full bowl.
Pets are important members of nearly half of all American families. Madeira Public Relations is proud to be guiding media and grassroots advocacy efforts to ensure the Fairness to Pet Owners Act is signed into law.
After spending time on Capitol Hill last week meeting with members of the Energy and Commerce Committee, we were assured by the positive feedback we received on this important consumer protection measure that will greatly reduce the number of pets re-homed for medical reasons. Consider joining us by speaking up for the health of our companion animals. Visit APAW.org to take action today!